Let the Creativity Flow
Hmm...so much merchandise, whatever shall we do?
Ever been in that "creative rut?"
As
previously posted, it's always important important to stay strong under stress. After a jam packed, crazy busy summer--The Gals are back after a slight hiatus!
In the world of retail sometimes you just need some good ole' time on the sales floor merchandising and re-doing displays to get back to "your roots."
In our case, it usually starts with standing back--taking a moment to get a visual of the area you are going to work with and analyze the merchandise you are going to display.
It's like a switch flips and the creativity just flows--and you just go with the flow!
Case in point, last week...
2012 Collegiate Display
Cross merchandising--I live and die by it. Step out of the displaying like items realm. Think differently, incorporating atypical merchandise, your sales will thank you!
Front Window Display
Use unusual props to display items. Like a vintage step ladder or a serving tray for that matter...
And don't be afraid to take risks. Scarves displayed while it's still 90 degrees? No problem! Give your customers a visual on how to wear merchandise,. Think outside of the box, come up with a scathingly brilliant idea, or reuse one like
"15 Ways to Tie A Scarf.."
Most importantly, never, ever forget your creative marketing...one of the Gals had this clever gem bestowed upon her today...
How apropos!
