Let the Creativity Flow

Hmm...so much merchandise, whatever shall we do?

Ever been in that "creative rut?" 

As previously posted, it's always important important to stay strong under stress. After a jam packed, crazy busy summer--The Gals are back after a slight hiatus!

In the world of retail sometimes you just need some good ole' time on the sales floor merchandising and re-doing displays to get back to "your roots."

In our case, it usually starts with standing back--taking a moment to get a visual of the area you are going to work with and analyze the merchandise you are going to display. 

It's like a switch flips and the creativity just flows--and you just go with the flow!

Case in point, last week...

2012 Collegiate Display

Cross merchandising--I live and die by it. Step out of the displaying like items realm. Think differently, incorporating atypical merchandise, your sales will thank you!

Front Window Display

Use unusual props to display items. Like a vintage step ladder or a serving tray for that matter...

And don't be afraid to take risks. Scarves displayed while it's still 90 degrees? No problem! Give your customers a visual on how to wear merchandise,. Think outside of the box, come up with a scathingly brilliant idea, or reuse one like  "15 Ways to Tie A Scarf.."

Most importantly, never, ever forget your creative marketing...one of the Gals had this clever gem bestowed upon her today...

How apropos!

15 Ways to Tie a Scarf

Scarves, a first-class and simple accessory to spice up your wardrobe! So versatile, they can be worn in any season--summer, spring, winter, and fall.

About two months ago, The Gals decided that we would do an in store spotlight on scarves. The problem--everyone knows one or two ways to tie a scarf, so what would be the draw to bring customers in? After some serious brainstorming, we conceived a scathingly brilliant idea...we will do a tutorial on different ways to tie a scarf!

So, very late on a Saturday night, we put our heads together, did a bit of research, and came up with all the ways we knew how to tie a scarf (there were a little over 27, but we decided to condense), got out the camera, and spent a few hours tying knots.

The product line up.

Two Gals Gives You...15 Ways to Tie a Scarf...



It was like a "Scarf Apocalypse"...

The couple hours of filming yielded some pretty funny out takes (it may have been the limited playlist we were listening to). My favorite, "You're twisting where you don't need to twist."

Enjoy and happy knotting!!