To quote one of our shoppers today, "I just wanted to listen to the song that was playing and ended up finding the perfect birthday gift for my friend!"
As previously posted, it's always important important to stay strong under stress. After a jam packed, crazy busy summer--The Gals are back after a slight hiatus!
In the world of retail sometimes you just need some good ole' time on the sales floor merchandising and re-doing displays to get back to "your roots."
In our case, it usually starts with standing back--taking a moment to get a visual of the area you are going to work with and analyze the merchandise you are going to display.
It's like a switch flips and the creativity just flows--and you just go with the flow!
Case in point, last week...
2012 Collegiate Display
Cross merchandising--I live and die by it. Step out of the displaying like items realm. Think differently, incorporating atypical merchandise, your sales will thank you!
Front Window Display
Use unusual props to display items. Like a vintage step ladder or a serving tray for that matter...
And don't be afraid to take risks. Scarves displayed while it's still 90 degrees? No problem! Give your customers a visual on how to wear merchandise,. Think outside of the box, come up with a scathingly brilliant idea, or reuse one like "15 Ways to Tie A Scarf.."
Most importantly, never, ever forget your creative marketing...one of the Gals had this clever gem bestowed upon her today...
How apropos!
Thursday, March 29, 2012
Newest Addition to the Playlist
Example - Love Kickstarts
The Gals are on Pinterest
Pin, pinning, pinned!
Products we love. Follow us!!
Wednesday, March 21, 2012
Newest Addition to the Playlist
Imagine Dragons - It's Time
It's been one of those weeks--and it's only Wednesday. To get us through the rest of the work week, we are lovin' this slap happy/carefree song!!
Sunday, March 18, 2012
Marvelous Marketing
The music, the movement, the scenery, and with such a simple message...kudos Levi's!
"I Had No Idea it Was Saint Patrick's Day"
This was a direct quote from the valet guy as he pulled my car around last night...
My response: "Right, it's not today, it's tomorrow sir."
Today is the day where most everyone can celebrate like they are Irish. Bust out the green, the beads, and the shot glass on a necklace!
I'm Scottish, have been to "the homeland," have an infinite/undying love for bagpipes, and everything tartan.
But every Saint Patrick's Day, we (meaning my entire family when I was a wee lass), partied like we were Irish. During said time when I was a wee lass, I was introduced to two things that remind me of St. Patrick's Day, no matter what the month or day.
The first is a completely zany movie entitled Darby O'Gill and the Little People. Netflix has it categorized as a "family, feel good" movie. In all honesty, it is a feel good movie--family, on the other hand, I'm not too sure about...
After hashing it out with my Mom today, it was decided that it teaches children the following: 1. How to survive in an Irish pub brawl. 2. The aftermath of what happens when you kidnap a leprechaun. And 3. Be afraid--very, very afraid of banshees.
Crucial life lessons, of course!
Cue Darby O'Gill and a leprechaun dance party...
The second is a song entitled "The Night that Paddy Murphy Died." My Grandfather adored this song--I can remember him singing it at any opportunity that presented itself. Any opportunity. At age 7, I knew the lyrics by verbatim--including the part where,"They put the bottle with the corpse to keep that whiskey cold." You know...normal things a 7 year old should know.
Great Big Sea - Night Pat Murphy Died
To my family back in the mitten, enjoy the Bay City parade and all the shenanigans that go along with it tomorrow--I wish I could be there! And to our friends, Happy St. Patty's Day from the Gals!!
